As the email marketing manager at Casting Networks, I was responsible for executing and optimizing email campaigns and implemented an email customer journey life cycle – a series of campaigns to increase engagement, educate users of platform features, and promote services and offerings. Responsibilities included working hands-on with data and HTML, and crafting compelling marketing copy and responsive designs.
Educational Email Series
Email Upselling of Casting Networks' Product Offerings
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As the primary point-of-contact for Mercer's marketing, email automation, and CRM teams within the Wealth and Investments business, I supported global and national marketing campaigns by developing responsive design emails. Developed and evaluated targeted marketing campaigns in collaboration with various segment leaders, including A/B testing, CRM analytics.
Mercer Monthly Newsletters
Product Awareness - MercerInsight Investment Tool
Webcast and Event Registration Promo
