As the primary point-of-contact for Mercer's Investment web management, I developed Mercer's Global Investment Research site and all the underlying landing pages. The site is a responsive website focusing on Mercer's Wealth and Investment research, aggregating and streamlining pertinent content targeting Mercer's various Wealth Investment segments and specialist research (using key terms and SEO).
I was responsible for building landing pages including the design of various digital assets ̶ infographics, hero images and embedded social media cards for sharing URLs across multiple social channels.
Landing page for Mercer's product -
Mercer's Global Manager Search Trends Tool
Mercer's Global Manager Search Trends Tool
In this example the CTA is engaging the end user to 'Speak with a Mercer Consultant' via a web form to find out more about Mercer's Global Manager Search Trends Tool. The form is automated to send an alert to the subject matter expert(s) in various regions based on the user's location information captured.
Implemented a new brand portal / micro-site for VMware's marketing team that houses all VMware's digital assets and branding guidelines.
